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LinkedIn is the ultimate social network for business professionals who want to make connections, stay in the loop with others in their field and keep reaching toward greater success in their chosen professions. In fact, 80 percent of all LinkedIn users cite professional networking as one of the keys to their career success. With more than 562 million users in the pool of LinkedIn talent, it's no surprise that 87 percent of all recruiters use the site as a powerful tool for finding great job candidates.

That success begins with the professional and marketable LinkedIn profile. This guide provides everything necessary to get started, including tips on creating a stellar profile, finding the right connections, using the platform appropriately and making that profile stand out from the crowd. Here's how you can make the most of LinkedIn.

Why Should You Be on LinkedIn?

There are several reasons why, but for now, we'll let the numbers do the talking.

Step-By-Step: Crafting an Effective LinkedIn Profile

Everything on LinkedIn begins with the profile. There are many parts to creating a great one; here's how to do it, as well as some tips to keep in mind.

How to Optimize Your Profile for Better Search Visibility

All web content is driven by Search Engine Optimization, also known as SEO. Though the intricacies of SEO can be difficult to understand, what matters to those creating a good LinkedIn profile boils down to one aspect of SEO: keywords.

• What are keywords?
  Keywords are certain terms that are of great significance within a certain context. For example, someone who has a computer science degree might optimize their profile by using keywords that focus on computers, such as “programming” or “software” or “coding.” Someone with a degree in nursing might focus on “medical” or “healthcare” or “patient care.”
• What can keywords do?
  Keywords will make a profile appear higher in searches. That's important—many job recruiters look for specific keywords when seeking out applicants for jobs. They might rely on applicant tracking systems, which in turn rely heavily on keywords specific to a particular industry. The tracking system will look at the skills and experience listed in a person's profile; those with the appropriate keywords will rank higher on the list that the recruiter will eventually see.
• How should I use keywords?
  Keywords should be used judiciously throughout the profile—but this is a case where a little goes a long way. Carefully placed keywords at the beginning, middle and end of a profile are great. Try not to use exact keywords more than three or four times for every 500 words. It's also important to use similar keywords in addition to the exact keyword. For instance, if a good exact keyword is “leadership” related keywords might include “management” or “team leader” or simply “leader.”
• What are the best keywords?
  That depends on the profession. Each profession has certain clear keywords that will be sought after by most recruiters; for example, civil engineers might expect to include keywords like AutoCAD, project manager , PMP and the like. Accountants can expect to use keywords like accounting, QuickBooks, financial services, etc.
  The key to using great keywords is to look at what recruiters are noticing. To figure this out, do a job search for a certain keyword, such as “principal.” Then do a keyword on “education administrator” or “secondary school administrator.” Each will yield different results. These keywords essentially mean the same thing; they're just stating the position in unique ways.
  The best keywords will be those that not only match up with what recruiters are looking for, but that also match your skill set. Look at each potential keyword—such as “accountant”—and figure out how to weave similar keywords into the summary and experience, such as “financial advisor” “provided financial advice” or “finance expert.”

Final Steps: Making a Memorable LinkedIn Profile

With so many people on LinkedIn, all trying to get noticed for career advancement, job prospects, building connections and more, how can a person stand out from the crowd? Here are a few tips.

Making Your Profile Stand Out

By following all these tips, you've already got a great profile. Now add that little something extra to push it over the top. Here are a few ways to do so.

Create a video that showcases who you are and what you do, then upload it to a sharing site and post the URL to LinkedIn. Make note that it's a place where connections can learn more about you and encourage them to click!

Written anything good lately? Professional writings, especially those that wind up in journals dedicated to your field or those that make it into high profile publications should be showcased on LinkedIn. There's even a section for exactly that.

If you have a broad body of work that doesn't easily lend itself to explanation—such as a portfolio for an artist, songwriter or anyone else in the creative side of things—a link to a professional portfolio can allow connections to learn more about what you do.

Common LinkedIn Pitfalls & How to Avoid Them

It's important to know what to do to make the profile stand out, but it's equally important to know what NOT to do. Here are some common pitfalls to avoid.

LinkedIn is for professionals—period. “Blasting out a million connection requests to people you don't know, joining a group and immediately asking for help, trolling on posts like this is Facebook or Twitter—these are all the hallmarks of someone who doesn't know or want to know how to use LinkedIn for professional development,” Wheaton said. “There is a lower tolerance for nonsense on LinkedIn.  No one is there to waste time.”

LinkedIn is all about networking, and that requires a bit of a personal connection—so never skip an opportunity to personalize a connection request or message. Sending out a request without a touch of personality can easily tarnish a good reputation.

“Getting the most out of LinkedIn is a process,” Wheaton said. “If you think that you can join and it will magically change your life or your prospects, you are likely mistaken.  It is part of your professional development and, just like anything, will take some work to get something out of it.  What I have found is that the more I use it, the more useful it becomes to me.”

When someone provides an introduction, helps you get a job interview, answers your request for advice or otherwise takes an interest in how things are going for you, circle back and let them know how the situation turned out. Thank them for opening the door to that great job, let them know how their advice helped you, or simply tell them you appreciate the time they took to make introductions on your behalf.

What Does Success Look Like on LinkedIn?

When a person has followed every possible direction for a great profile, checked all the to-do and don't lists and made every little tweak and adjustment—then what? How do they know when they have created a successful profile?

A profile is successful when the views start piling up, the introductions roll in, comments increase on whatever you post, and recruiters are getting in touch to ask what they can do for you. Success might very well look like a great promotion, but sometimes it's subtler, such as connecting with a colleague who then introduces you to a great source of mentoring or getting in touch with alumni from your old school who are now ready and willing to help you spread your wings. Professional development is a constant dance that keeps you moving forward, so celebrate the little successes along the way to that big one—that dream job!

13 Professionals Who Nailed Their LinkedIn Profile

Want to see who's doing it well? Check out these profiles:

Getting Social: Additional Resources for Professional Social Media Use

Social media is increasingly popular as a way to find a great new job, move up the career ladder or even jump into a new profession! But in order to make the most of each platform, it's vital to know how to use it. These resources for social media networks can help anyone get started on an exciting future:

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英雄联盟比赛电竞投注 Team

Contributing Writer